Asked by Rachael Oreilly on Jul 25, 2024
Verified
Discuss how sales technology such as CRM system and social media tools enable salespeople performing post-sales service behaviors?
CRM System
Customer Relationship Management system; a technology for managing a company's relationships and interactions with current and potential customers.
Post-sales Service
Support provided to a customer after the purchase of a product or service, aimed at ensuring satisfaction and loyalty.
Social Media Tools
Digital platforms and technologies used to create, share, and manage content for social networking.
- Recognize the significance of post-sale support and follow-up services.
- Become aware of the significant impact of relationship marketing and customer service on sales success.
Verified Answer
Learning Objectives
- Recognize the significance of post-sale support and follow-up services.
- Become aware of the significant impact of relationship marketing and customer service on sales success.
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