Discuss some of the ways the FTC has curbed online marketing efforts.

The FTC's 2010 guidelines for online endorsements are aimed at tweets and blogger statements that are like ads.  When an advertiser pays a blogger or gives something of value to mention a product,readers need to be informed of that fact.  Disclosure must be clear.  Discussed experiences must be real.  If a blogger is paid to try something they disliked,the blogger or tweeter cannot say it was great.  Statements that require proof cannot be made when the blogger or tweeter does not have that proof.  The FTC has also targeted misleading door openers,which are advertisements concealed in surveys and in other ways to get consumers interested.  Advertisements that present themselves as news websites and reports have also been targeted.