Discuss the impact of social media on corporate social responsibility. What are some tenets that marketers must adhere to in order to have a successful social media presence?

In the end, corporate social responsibility, sustainability, and environmentalism, whether they are implemented domestically or globally, are about communication and social media provide an effective means for communicating with an enthusiastic group of consumers. Good marketers will take a proactive approach to social media by making their CSR activities known to customers. Using social media companies can shape their CSR policies and present themselves as good corporate citizens to consumers and other stakeholders. However, to capitalize on the opportunity social media provide, marketers must be consistent in their social media presence and try to make each digital communication something of value to its digital community. In addition, marketers need to adhere to the central tenets of social media-transparency, authenticity, and engagement with the community-to build a strong and profitable organization.