Discuss the importance of audience analysis when planning the résumé.

Planning an effective résumé starts with understanding its true function-as a brief,persuasive business message intended to stimulate an employer's interest in meeting you and learning more about you.In other words,the purpose of a résumé is not to get you a job but rather to get you an interview.As you conduct your research on various professions,industries,companies,and individual managers,you will have a better perspective on your target readers and their information needs.Learn as much as you can about the individuals who may be reading your résumé.Many professionals and managers are bloggers,Twitter users,and LinkedIn members,for example,so you can learn more about them online even if you've never met them.Any bit of information can help you craft a more effective message.Gather all the pertinent personal history you can think of,including all the specific dates,duties,and accomplishments from any previous jobs you've held.Compile all your educational accomplishments,including formal degrees,training certificates,professional and technical certifications,academic awards,and scholarships.Also,gather information about school or volunteer activities that might be relevant to your job search,including offices you have held in any club or professional organization,presentations given,and online or print publications.You probably won't use every piece of information you come up with,but you'll want to have it at your fingertips.