Asked by Doreen Oduro-Nyarko on Jul 16, 2024
Verified
Discuss the relationship between transportation strategy and competitive strategy.
Transportation Strategy
The planning and implementation of effective means to move goods and services from one location to another, aiming to optimize costs, efficiency, and reliability.
Competitive Strategy
A long-term plan of action designed to achieve a sustainable advantage over competitors.
- Discuss the relationship between transportation strategy and competitive strategy.
Verified Answer
LS
Laraib ShahidJul 20, 2024
Final Answer :
Transportation strategy needs to be aligned with competitive strategy.Managers should ensure that a firm's transportation strategy supports its competitive strategy.They should design functional incentives that help achieve this goal.Historically,the transportation function within firms has been evaluated based on the extent to which it can lower transportation costs.Such a focus leads to decisions that lower transportation costs but hurt the level of responsiveness provided to customers and may raise the firm's total cost.
Learning Objectives
- Discuss the relationship between transportation strategy and competitive strategy.
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