Disgruntled customers can turn a company's hashtags into bashtags if they want to use Twitter to ridicule or criticize that company.

Hashtags

Symbols used on social media platforms to tag and categorize content, making it easier to find posts on specific topics.

Bashtags

Hashtags used on social media platforms to criticize or mock brands, companies, or public figures.

Twitter

A digital platform where users can share and engage with short messages referred to as "tweets."