Does an activated stereotype matter more than the actual gender of the negotiator?

A recent study by Kray,Reb,Galinsky,and Thompson found that more powerful negotiators (those with a better alternatives in the form of a higher BATNA)obtained higher outcomes when a masculine stereotype-one that stressed that aggressiveness and self-interest were important for negotiator success-was explicitly activated.When a feminine stereotype was activated,negotiators of both sexes achieved more integrative outcomes.