Asked by Alexandria Santoyo on May 01, 2024
Verified
Dominick,who is a copy machine salesman,provides information on all models and honestly explains all their pros and cons,even of his competitors' machines.Dominick is using
A) role playing.
B) cognitive dissonance.
C) peripheral route persuasion.
D) central route persuasion.
Central Route Persuasion
A technique of convincing that requires thorough examination of a message's substance, focusing on rational arguments and proof.
Cognitive Dissonance
The psychological unease felt by someone who simultaneously maintains two or more conflicting beliefs, values, or concepts.
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues to convince people, rather than factual information or logical arguments.
- Discriminating between the central and peripheral routes of persuasion and their applications in various contexts.
Verified Answer
Learning Objectives
- Discriminating between the central and peripheral routes of persuasion and their applications in various contexts.
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