Dr.Amala is using computer technology,including the Web,and specific programs to incorporate audio,visual,and written documentation of field events of his ethnography of college football games.His goal is to incorporate his observations into one account with links among data,analysis,and interpretative and supportive texts.This situation is an example of

A) ethnographic record.
B) macroethnography.
C) online ethnography.
D) hypermedia ethnography.

Hypermedia Ethnography

Integrates multimedia forms such as videos, sounds, and texts in ethnographic research to provide a more dimensional understanding of cultural practices.

Macroethnography

An ethnographic methodology that examines wider societal patterns through the lens of individual experiences and cultural practices.

Online Ethnography

A research method involving the immersive observation and study of communities and cultures through online platforms and interactions.