Asked by THABISO EDWIN MOSEHLE on Sep 22, 2024
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Dr.Lopez is conducting a content analysis on entertainment magazines from the 1960s.She counts the number of times Marilyn Monroe is mentioned.This situation is an example of which unit of analysis?
A) Semantics
B) Characters
C) Concepts
D) Items
Entertainment Magazines
Publications focused on entertainment news, celebrity gossip, and pop culture trends.
Marilyn Monroe
An iconic American actress, model, and singer, famed for her roles in movies during the 1950s and early 1960s, as well as her public image and personal struggles.
Unit of Analysis
The main entity that you are analyzing in your study, which can be individuals, groups, institutions, or social interactions.
- Differentiate the units of analysis used in content analysis and understand their importance and usage.
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Learning Objectives
- Differentiate the units of analysis used in content analysis and understand their importance and usage.
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