Asked by Logan Robinson on Jun 23, 2024
Verified
Due to the difficulty of making persuasive communications effective, "experts" are used as spokespeople for utilitarian products that have a high performance risk.
High Performance Risk
The potential for loss or adverse outcomes when purchasing high-end products or services that do not meet expectations for performance.
Utilitarian Products
Goods that are primarily bought and used for their practicality and function rather than their aesthetic or luxury attributes.
Experts
Individuals who possess a high level of knowledge or skills in a particular area or field.
- Acquire knowledge about how credibility, attractiveness, and risk influence persuasive efforts.
Verified Answer
Learning Objectives
- Acquire knowledge about how credibility, attractiveness, and risk influence persuasive efforts.
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