Asked by Logan Robinson on Jun 23, 2024

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Due to the difficulty of making persuasive communications effective, "experts" are used as spokespeople for utilitarian products that have a high performance risk.

High Performance Risk

The potential for loss or adverse outcomes when purchasing high-end products or services that do not meet expectations for performance.

Utilitarian Products

Goods that are primarily bought and used for their practicality and function rather than their aesthetic or luxury attributes.

Experts

Individuals who possess a high level of knowledge or skills in a particular area or field.

  • Acquire knowledge about how credibility, attractiveness, and risk influence persuasive efforts.
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KK
Kainat KhaliqJun 26, 2024
Final Answer :
True
Explanation :
Experts are often used as spokespeople for utilitarian products with high performance risk because their knowledge and credibility can effectively persuade consumers by reducing perceived risk and enhancing the product's perceived value.