Asked by Chelsea Lewis on Jul 04, 2024
Verified
During the introduction stage of a product's life cycle, typical consumers are
A) early adopters.
B) innovators.
C) pioneers.
D) early majority.
E) laggards.
Product Life Cycle
The sequence of stages from introduction to growth, maturity, and decline that a product goes through in the market.
Typical Consumers
Average or representative users of a product or service, reflecting the common characteristics of a target market.
Innovators
Individuals or organizations that introduce new ideas, products, or methods, often leading the way in developments and changes within their field.
- Recognize the traits and actions associated with various categories of product adopters, including innovators, early adopters, early majority, late majority, and laggards.
Verified Answer
MC
Mahak ChhajedJul 08, 2024
Final Answer :
B
Explanation :
During the introduction stage, the typical consumers are innovators who are the first to adopt new products and are willing to take risks to try out new innovations.
Learning Objectives
- Recognize the traits and actions associated with various categories of product adopters, including innovators, early adopters, early majority, late majority, and laggards.