Asked by Jasleen Sekhon on Jun 12, 2024
Verified
Each content unit must be created and produced.Which of the following can marketers use to document the required characteristics and elements of each content unit?
A) Campaign hashtags.
B) Content strategy.
C) Creative briefs.
D) Channel plan.
E) None of these.
Content Unit
A content unit is a specific piece of content, such as an article, video, or image, designed to be consumed by the audience in a digital environment.
Channel Plan
A strategy that outlines the specific media channels to be used for marketing and advertising efforts, ensuring alignment with target audience and goals.
Creative Briefs
Documents that outline the objectives, target audience, key messages, and tone for marketing or advertising campaigns.
- Comprehend the determinants affecting the selection and implementation of content strategies.
Verified Answer
AR
Allied RealEstateJun 16, 2024
Final Answer :
C
Explanation :
Creative briefs are documents that outline the objectives, target audience, messaging, tone of voice, channels, and other important details that must be included in each content unit. They help marketers to ensure consistency and quality across all activities and materials related to a specific campaign or project. Campaign hashtags, content strategy, and channel plan are also useful but they do not focus specifically on the characteristics and elements of each content unit.
Learning Objectives
- Comprehend the determinants affecting the selection and implementation of content strategies.