_____ encourages consumers to make purchases based on emotion rather than rational considerations about the price.

A) Price skimming
B) Discount Pricing
C) Penetration pricing
D) Seasonal discount pricing
E) Psychological pricing

Psychological pricing strategies are designed to have a psychological impact on consumers, encouraging them to make purchases based on emotions or perceptions rather than on a rational evaluation of the price or value of the product. This can involve pricing items just below a round number (e.g., $9.99 instead of $10) to make the price seem significantly lower, appealing to consumers' emotions and perception of getting a deal.