Asked by Nyasia Green on Jul 28, 2024
Verified
Erica drives by a compelling billboard while driving on the 401 highway in Ontario. As she goes by, she finds that the print is too small to read. This demonstrates the principle of:
A) differentiated advertising.
B) sensory adaptation.
C) absolute threshold.
D) visual orientation.
Absolute Threshold
The minimum intensity level of a stimulus that a person can detect at least 50% of the time.
Sensory Adaptation
The process by which sensory receptors become less sensitive to constant stimuli over time.
Differentiated Advertising
A marketing strategy where a company creates distinctly different ads for specific segments of its target market, aiming to appeal to the diverse needs of each segment.
- Assess the effect of environmental indicators on the trends and selections in consumer habits.
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Learning Objectives
- Assess the effect of environmental indicators on the trends and selections in consumer habits.
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