Establishing the ______ for goods and services at appropriate levels of production is a critical component of the marketing mix.

A) right advertising angle
B) correct sales force
C) best management team
D) right price

Marketing Mix

The set of controllable tactical marketing tools—product, price, place, and promotion—that a company uses to produce a desired response from its target market.

Right Price

The optimal price point for a product or service that reflects its value to the customer while allowing a business to make a reasonable profit.