Asked by mohammad uzair on May 20, 2024
Verified
Evaluate why a company would use a micromarketing strategy versus an undifferentiated strategy.
Micromarketing Strategy
A marketing strategy that targets a small segment or niche market with highly tailored and specific products or services.
Undifferentiated Strategy
A marketing approach that targets the market as a whole rather than segmenting it into various groups.
- Distinguish between micromarketing and undifferentiated marketing strategies.
Verified Answer
HN
Harish NaiduMay 24, 2024
Final Answer :
A company would choose to use a micromarketing strategy if it would need to tailor its product or service to suit customers' wants or needs, either on an individual basis or serving very small segments. An undifferentiated strategy would consider everyone to be a potential user of its product or service, with similar needs.
Learning Objectives
- Distinguish between micromarketing and undifferentiated marketing strategies.
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