Asked by Emily Keith on Jun 11, 2024
Verified
Explain important considerations to keep in mind when deciding whether to conduct an interview face-to-face or via email.
Face-to-face
A form of communication where the parties involved interact directly in the same physical space, allowing for non-verbal cues.
A method of exchanging digital messages over the Internet between people using electronic devices.
- Acknowledge the value of employing interviews and focus groups as key techniques in primary research.
Verified Answer
KH
Kevin HendricksJun 15, 2024
Final Answer :
Face-to-face interviews give you the opportunity to gauge the reaction to your questions and observe the nonverbal signals that accompany the answers,but email interviews are becoming more common,partly because they give subjects a chance to think through their responses thoroughly rather than rushing to fit the time constraints of a face-to-face interview.Also,email interviews might be the only way you will be able to access some experts.
Learning Objectives
- Acknowledge the value of employing interviews and focus groups as key techniques in primary research.
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