Asked by Brooke Patterson on Jun 14, 2024
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Explain the steps in the evaluation phase of the strategic marketing process.
Strategic Marketing Process
The approach of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Evaluation Phase
A stage in the marketing or product development process where the performance or success of a product, campaign, or strategy is assessed.
Steps
Sequential phases or actions taken in order to achieve a particular end.
- Determine and elucidate the notion of management by exception along with its implementation in marketing strategies.
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Learning Objectives
- Determine and elucidate the notion of management by exception along with its implementation in marketing strategies.
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