Asked by Jimie Truong on Jun 04, 2024
Verified
Fear-based messages (e.g., messages about the dangers of smoking)are almost always highly effective.
Fear-based Messages
Communications aimed at eliciting fear in order to influence behavior or attitudes towards a particular action or outcome.
- Identify the factors influencing the effectiveness of persuasive messages.
Verified Answer
ZK
Zybrea KnightJun 08, 2024
Final Answer :
False
Explanation :
Fear-based messages can sometimes lead to defensive avoidance, where individuals ignore or reject the message, and their effectiveness often depends on various factors including the audience's characteristics, the severity and perceived control over the threat, and whether the message includes efficacy information on how to reduce the threat.
Learning Objectives
- Identify the factors influencing the effectiveness of persuasive messages.
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