Asked by Andres Velazquez on May 12, 2024
Verified
For a segmentation strategy to be successful, the customers in the segment must react similarly and positively to the firm's marketing mix. In other words, the market segment must be
A) substantial.
B) perceptive.
C) identifiable.
D) reachable.
E) responsive.
Marketing Mix
A foundational model in marketing representing the basic elements that can be controlled to appeal to customers, traditionally defined as product, price, place, and promotion.
Market Segment
A group of consumers who respond similarly to a firm’s marketing efforts.
Responsive
The ability of a system or design to adapt effectively to different devices, environments, or user needs.
- Comprehend the criticality of responsiveness from customers towards marketing endeavors.
Verified Answer
Learning Objectives
- Comprehend the criticality of responsiveness from customers towards marketing endeavors.
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