Asked by Robyia Spriggins on May 17, 2024
Verified
Four frequently used targeting strategies are the micromarketing, undifferentiated, differentiated, and ________ targeting strategies.
A) geographic
B) benefit-based
C) economic
D) global
E) concentrated
Targeting Strategies
Approaches used by businesses to identify and serve specific segments of the market that are most likely to benefit from their products or services.
Micromarketing
A marketing strategy that targets a small, specific group of customers with tailored messages and offers.
Undifferentiated
In marketing, this refers to a strategy where a company chooses not to segment the market but rather targets the whole market with one product or service.
- Recognize and implement targeting tactics for dividing a market into segments.
Verified Answer
Learning Objectives
- Recognize and implement targeting tactics for dividing a market into segments.
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