Framing effects may cause the same person to view the same new situation differently depending on whether that new situation makes him or her better or worse off.

Framing effects refer to the phenomenon of people's choices or decisions being influenced by the way information is presented or "framed". Therefore, the same person may view a situation differently depending on whether it is presented in a positive or negative frame, and this can in turn affect their perception of whether they are better or worse off.