Asked by Vanessa Ramirez on Jun 06, 2024
Verified
From a legal perspective discuss those aspects of designing a marketing strategy which a business must keep in mind.
Marketing Strategy
A comprehensive plan designed to achieve marketing goals and objectives, involving product development, promotion, distribution, and pricing approaches.
- Assess the function of tort law in safeguarding personal liberties and upholding norms within society.
Verified Answer
NS
Nehel ShaikhJun 12, 2024
Final Answer :
See text - Business-Related Torts and Crimes
Businesses must be careful not to conduct any marketing activity in a manner that might be tortious or constitute a business crime. Products must not infringe intellectual property rights or be packaged or presented so as to constitute passing-off. Advertising must be carefully crafted so as not to constitute slander of goods of a competitor. Pricing policy must also be carefully thought through not to fall within activity that would constitute unfair competition.
Businesses must be careful not to conduct any marketing activity in a manner that might be tortious or constitute a business crime. Products must not infringe intellectual property rights or be packaged or presented so as to constitute passing-off. Advertising must be carefully crafted so as not to constitute slander of goods of a competitor. Pricing policy must also be carefully thought through not to fall within activity that would constitute unfair competition.
Learning Objectives
- Assess the function of tort law in safeguarding personal liberties and upholding norms within society.