Asked by Adrian Barrera on Apr 25, 2024
Verified
From a shopping orientation perspective, compare an economic shopper, a personalized shopper, and a recreational shopper.
Shopping Orientation
The approach and attitude a consumer has towards shopping, influenced by factors like convenience, product quality, and price sensitivity.
- Gain an insight into how consumers are segmented into groups like economic, personalized, and recreational based on their shopping habits.
Verified Answer
MF
Michael Feinberg5 days ago
Final Answer :
Economic consumer-a rational, goal-oriented shopper who is primarily interested in maximizing the value of his or her money
Personalized consumer-a shopper who tends to form strong attachments to store personnel ("I shop where they know my name.")
Recreational shopper-a person who views shopping as a fun social activity (a preferred way to spend leisure time)
Personalized consumer-a shopper who tends to form strong attachments to store personnel ("I shop where they know my name.")
Recreational shopper-a person who views shopping as a fun social activity (a preferred way to spend leisure time)
Learning Objectives
- Gain an insight into how consumers are segmented into groups like economic, personalized, and recreational based on their shopping habits.