Asked by Sydney Morehouse on Jul 13, 2024
Verified
Gabi just bought a pottery store. She knows from the previous owner that almost 60 percent of her sales take place during the Christmas holiday season, with the other 40 percent of sales evenly distributed over the rest of the year. Gabi will probably use a ________ advertising schedule.
A) continuous
B) flighting
C) pulsing
D) penetrating
E) purposeful
Flighting
An advertising strategy where ads are run for set periods of time, followed by periods with no ads, to optimize budgets and impact.
Advertising Schedule
A plan that outlines where, when, and how often an advertising campaign will run over a specific period of time to maximize its effectiveness.
- Gain insight into assorted advertising scheduling forms and their deliberate employments.
Verified Answer
BR
Bailey RatliffJul 19, 2024
Final Answer :
C
Explanation :
Gabi's sales are heavily concentrated during the Christmas holiday season, so a pulsing advertising schedule would be most effective. This schedule involves advertising heavily during peak selling seasons and reducing advertising during slower periods.
Learning Objectives
- Gain insight into assorted advertising scheduling forms and their deliberate employments.
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