Generic marketing strategies are typically categorized along any of the following dimensions EXCEPT ________.

A) brand loyalty
B) cost leadership
C) competitive scope
D) product differentiation

Generic Marketing Strategies

Broad approaches to marketing that can be applied across different industries and markets, often centered around the concepts of cost leadership, differentiation, or focus.

Competitive Scope

The breadth of the arena in which a company competes, including factors like geography, product range, and target market segments.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over another's due to their trust and faith in that brand.