Asked by Tyler Welker on Sep 24, 2024

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​Given that the firm only chooses to sell the high-end professional series,how should it price its product?

A) ​Price low,sell to both users
B) Price high,sell only to the professional chefs
C) Price low,sell only to the professional chefs
D) ​Price high,sell only to the home users

High-End Professional Series

Products or services that are designed and marketed to meet the demands and expectations of professional-grade users, often featuring advanced capabilities and superior quality.

Professional Chefs

Professional chefs are highly skilled and trained individuals who prepare food in restaurants, hotels, and other dining establishments, often specializing in a particular cuisine.

  • Assess the leading pricing strategies to escalate profit levels.
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D&
Delivery & Warehouse Nagarajan3 days ago
Final Answer :
B
Explanation :
The firm only chooses to sell the high-end professional series which means they are targeting professional chefs. Hence, they should price their product high to cater to this premium segment of customers. Pricing it low would not only lead to lower profit margins but also fail to attract professional chefs who are willing to pay a premium for quality products. Selling to both users or selling only to home users is not the firm's target market and diverges from its business strategy.