Global marketers are under constant pressure to simplify distribution channels in order to

A) improve promotion efficiency.
B) reduce trade deficits.
C) afford tariffs.
D) meet trade agreement guidelines.
E) reduce costs.

Distribution Channels

Networks through which a company delivers its products or services to its customers, including pathways involving wholesalers, retailers, or direct sales.

Reduce Costs

The process of cutting expenses in order to improve profitability or financial health.

Promotion Efficiency

The effectiveness and efficiency of marketing strategies in reaching and persuading potential customers to make a purchase.