Asked by Ellen Sypolt on Jun 06, 2024
Verified
Glocalization refers to a global marketing strategy in which each of the four Ps is customized for each country.
Glocalization
The process of firms standardizing their products globally, but using different promotional campaigns to sell them.
Marketing Strategy
A long-term plan designed to achieve a company's marketing goals by understanding customer needs and creating a clear positioning for the product or service.
- Understand the concept and application of glocalization in global marketing.
Verified Answer
KD
Katelyn DeLoyeJun 12, 2024
Final Answer :
False
Explanation :
Glocalization combines global and local considerations, adapting products or services for each local market while maintaining an overall global strategy, rather than customizing all elements of the marketing mix (product, price, place, promotion) entirely for each country.
Learning Objectives
- Understand the concept and application of glocalization in global marketing.
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