Gloria contracts with Melody to supply her with the latest version of a new computer game for her video store's Christmas rush. Gloria substantially advertises that she will have the game for Christmas. Melody, however, does not supply Gloria with the new game. What type of damages might Gloria sue for to recover the advertising expenses?

A) Punitive
B) Consequential
C) Liquidated
D) Nominal
E) Retaliatory

Consequential damages are awarded to compensate the plaintiff for indirect damages that occur as a consequence of the defendant's failure to fulfill a contractual obligation. In this case, Gloria can sue for consequential damages to recover the advertising expenses she incurred in anticipation of selling the new computer game, which she was unable to sell due to Melody's failure to supply the game as agreed.