Goal contagion is a form of norm setting in which people adopt a goal held by others.Goal contagion is more likely in what circumstance?

A) When the team desires or admires a goal held by a competing team
B) Between people in the same work group or team
C) Adopted when a team member wishes to differentiate themselves from the group
D) A person feels threatened by other members of the team to adopt a certain goal.

Goal contagion is more likely to occur when individuals are in the same work group or team because they are more likely to be influenced by their peers and share common goals. When people perceive similarity with others, they are more likely to conform to a group's norms, values, and goals. Therefore, goal contagion is more likely to occur within a team than between competing teams or in situations where individuals wish to differentiate themselves from the group. Adopting a certain goal out of fear is not a typical characteristic of goal contagion.