Asked by Bruce Eugine on Jun 12, 2024
Verified
GWI Industries was planning on raising the pay of its managers, but not its frontline employees. To determine the potential ethical issues, it should first identify the issues involved so that it can gather facts related to those issues.
Ethical Issues
Concerns or dilemmas about right and wrong, moral principles, and values that arise in various contexts.
Frontline Employees
Workers who are directly involved with customers, offering services or selling products, often seen as the face of the company.
- Acknowledge the critical role of ethical considerations in the process of strategic marketing planning.
Verified Answer
AS
Alexis SilvaJun 16, 2024
Final Answer :
True
Explanation :
It is important to identify the ethical issues involved in a decision before taking action. This allows for a thorough examination of the potential impacts and consequences, and helps ensure that the decision is fair and ethical.
Learning Objectives
- Acknowledge the critical role of ethical considerations in the process of strategic marketing planning.
Related questions
In the ________ Stage of Conscious Marketing, a Firm Will ...
Every Year, General Mills Issues a Report Discussing How the ...
Your Text Defines Ethics as Moral Standards Expected by ...
Determining What Default Privacy Settings Should Be Built into a ...
A SWOT Analysis Is Set in Stone and Serves as ...