Asked by Caitlin Orndorff on Feb 18, 2024

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Hannah,a blogger,has a popular website called Hannah's Healthy Home.Hannah earns money from companies by reviewing and endorsing their cleaning products.Which of the following does the FTC require Hannah to do?

A) provide links to the cleaning product websites
B) disclose her credentials as a product spokesperson
C) disclose that she is paid for product endorsements
D) post accurate information about her product reviews

Disclosure

The process by which publicly traded companies share significant news and information to all its key.

  • Comply with the FTC guidelines for disclosure and transparency.
  • Clearly disclose any financial relationships or compensation received for product endorsements.
  • Understand the FTC guidelines for bloggers and influencers.
verifed

Verified Answer

BG
Brooke GarrisonFeb 18, 2024
Final Answer :
C
Explanation :
The FTC requires bloggers and influencers to clearly disclose any financial or material connections they have to a brand or product they are promoting. As Hannah earns money from companies by reviewing and endorsing their cleaning products, she is required to disclose that she is being paid for those endorsements. This disclosure should be clear and conspicuous, so that readers understand that her recommendations may be influenced by her financial relationship with the companies. Providing links to the product websites, disclosing credentials, and posting accurate information are also important practices for bloggers, but they are not specifically required by the FTC in this scenario.