Hard Rock opened its first restaurant in London in 1971, making it the granddaddy of theme restaurants. Hard Rock has millions of dollars invested in Rock 'n' Roll memorabilia. It employs an "experience strategy" in its 150 restaurants located in 53 countries. Efficient kitchen layouts, motivated personnel, tight schedules and the right ingredients at the right place and time to delight the customers. Perform a SWOT analysis of Hard Rock Café.

Strengths: Hard Rock's unique coupling of an experience with its menu gives it a competitive advantage, diverse portfolio of stores in 53 countries lowers risk.
Weaknesses: Hard Rock is known exclusively for its "experience"; this one-dimensional competitive advantage presents high risk.
Opportunities: New "experience" types at restaurants (Blues, Hip-Hop, etc., themes), addition of new stores to the existing 150+ stores.
Threats: Hard Rock's exclusive Rock 'n' Roll theme leaves it vulnerable to changes in consumer music preferences; competition in the restaurant business is very tough.