Asked by Haley Yasui on Jul 01, 2024
Verified
Harley-Davidson's cake decorating kit tried to appeal to the brand's unparalleled consumer loyalty, but it was considered too tame by their consumer base. This is an example of
A) corporate branding.
B) brand extraction.
C) brand collusion.
D) brand personality destruction.
E) brand dilution.
Brand Personality Destruction
The detriment or adverse alteration of a brand's perceived characteristics and identity, often caused by negative events, scandals, or poor marketing decisions.
Consumer Loyalty
The ongoing preference of a customer to buy a particular brand or product over competitors, often reflected in repeat purchases.
Brand Dilution
The weakening of a brand's power or the diminishing of its perceived value due to overextension, poor marketing decisions, or association with lower quality products.
- Comprehend the criticality of preserving brand integrity while undertaking brand extension initiatives.
Verified Answer
Learning Objectives
- Comprehend the criticality of preserving brand integrity while undertaking brand extension initiatives.
Related questions
Marketers with Luxury Brands Use Brand Extension Cautiously in Order ...
If a Brand Emphasizes Relevance at the Expense of Consistency ...
The Makers of Tide Laundry Detergent Partnered with the Makers ...
A ________ Refers to the Use of the Same Brand ...
Brand ________ Often Begins with an Investment in Rebuilding Trust ...