Asked by Ferhat Butun on Jul 03, 2024
Verified
Having no intermediaries between the buyer and seller is a defining characteristic of a(n) ________ marketing channel.
A) indirect
B) vertical
C) horizontal
D) two-step
E) direct
Direct Marketing Channel
A distribution approach where businesses market and sell products directly to consumers without intermediaries.
Intermediaries
Entities or people who act as middlemen in the distribution channel between producers and consumers, facilitating the sale of products.
Buyer and Seller
The two parties involved in a transaction where goods or services are exchanged for money or other compensation.
- Distinguish between direct and indirect distribution channels.
Verified Answer
Learning Objectives
- Distinguish between direct and indirect distribution channels.
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