Asked by stephan vailes on Jun 19, 2024
Verified
Having too many choices in the marketplace is referred to as:
A) purchase momentum.
B) consumer hyperchoice.
C) pseudo-choice.
D) maximizing.
Consumer Hyperchoice
A situation where consumers face an overwhelming number of product choices, leading to difficulty in making purchase decisions.
- Convey the repercussions of consumer hyperchoice on the mechanism of decision formation.
Verified Answer
DM
Devon MarreroJun 25, 2024
Final Answer :
B
Explanation :
Consumer hyperchoice refers to a situation where the marketplace offers a vast array of options, leading to potential overwhelm or difficulty in making decisions for consumers.
Learning Objectives
- Convey the repercussions of consumer hyperchoice on the mechanism of decision formation.
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