Asked by Aaron Osborne on Feb 18, 2024
Verified
How are impressions determined? Why is this method flawed?
Impressions
A tactic designed to measure the impact of news coverage that assumes that the number of subscribers to a publication or viewers/listeners to a broadcast is equal to the audience reached with a news item or story they placed.
- Identifying the flaws in the method used to determine impressions.
- Analyzing the limitations of relying solely on impressions for evaluating success.
- Understanding the factors that determine impressions.
Verified Answer
SM
Space MantisFeb 18, 2024
Final Answer :
Impressions are based on the number of subscribers to a publication or viewers / listeners to a broadcast.The obvious flaw is that no one can say for sure that all of the paper's subscribers saw and read the paper / article on a given day.
Learning Objectives
- Identifying the flaws in the method used to determine impressions.
- Analyzing the limitations of relying solely on impressions for evaluating success.
- Understanding the factors that determine impressions.
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