Asked by Andrew Cavender on Apr 24, 2024
Verified
How can a crisis impact on authenticity?
A) Strong management of the crisis can reinforce the brand's position
B) Failure to manage a crisis may indicate the brand is aloof
C) Failure to manage the crisis may lead to accusations of being a poseur
D) All of these
Crisis Impact
The effect or consequences of a crisis on individuals, groups, organizations, or systems.
Brand's Position
Refers to a brand's unique place and value proposition in the marketplace as perceived by its target audience.
- Understand the impact of crises on authenticity and brand equity.
Verified Answer
LS
Logan Shine6 days ago
Final Answer :
D
Explanation :
All of these options illustrate how a crisis can impact a brand's authenticity. Strong management can reinforce the brand's position and authenticity, while failure to manage a crisis can make the brand appear aloof or like a poseur, damaging its authenticity.
Learning Objectives
- Understand the impact of crises on authenticity and brand equity.