Asked by V?n Linh Nguy?n on Jun 14, 2024
Verified
How do grocery store advertising, grocery store format (layout) , and grocery store location influence consumers' decisions about where to shop?
A) All three affect behavior.
B) Interestingly, location has very little impact.
C) Interestingly, format (layout) has the strongest impact of the three.
D) Advertising is the only one of these variables to have an impact.
Grocery Store Advertising
Promotional activities and techniques designed to attract customers and increase sales specifically within the retail grocery industry.
Store Format
The layout, design, and categorization of products and spaces within a retail space, aiming to influence shopping behavior and experience.
- Familiarize yourself with the impact of external conditions on the way consumers perceive and make decisions.
Verified Answer
HM
Hector MatosJun 19, 2024
Final Answer :
A
Explanation :
All three factors - advertising, format (layout), and location - significantly influence consumer decisions about where to shop. Advertising can attract consumers by promoting sales or unique products, the store layout affects the shopping experience and ease of finding products, and the location's convenience is a primary factor for many shoppers.
Learning Objectives
- Familiarize yourself with the impact of external conditions on the way consumers perceive and make decisions.
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