Asked by Helina Abebe on May 02, 2024
Verified
How do potential substitutes threaten sales in an industry? Illustrate your answer with specific examples.
Potential Substitutes
Products or services that serve as alternatives to an organization's offerings, which consumers might consider if available or for better value.
- Identify and evaluate the impact of substitutes on industry competition.
Verified Answer
NS
Nestor SanchezMay 05, 2024
Final Answer :
Ease of substitution strongly reduces an industry's attractiveness and profitability.The threat of substitution is high when an alternative offers an attractive price-performance trade-off and when there are low switching costs to the buyer.".pf" is a threatening substitute for print forms,and it strongly reduces demand in the printing industry.Voice-over is a strong substitute for mobile and fixed-line telephones.
Learning Objectives
- Identify and evaluate the impact of substitutes on industry competition.
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