Asked by Michelle Tseng on May 31, 2024
Verified
How has the relationship between manufacturers and retailers changed?
Manufacturers
Entities or individuals involved in the production of goods using labor, machinery, tools, and chemical or biological processing or formulation.
Retailers
Businesses or individuals that sell goods directly to consumers for personal, non-business use.
- Analyze the evolving relationship between manufacturers and retailers and its impact on product distribution and availability.
Verified Answer
JR
Jillian RichardsJun 06, 2024
Final Answer :
Manufacturers used to dominate the supply chain, producing what they could or wanted to and then offering them to retailers. Today, the largest retailers, firms like Walmart and Carrefour, dictate to their suppliers what should be made, how it should be configured, when it should be delivered, and to some extent what it should cost.
Learning Objectives
- Analyze the evolving relationship between manufacturers and retailers and its impact on product distribution and availability.
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