Asked by Nimisha Shivaprasad on May 07, 2024
Verified
How is conversation marketing different from traditional marketing?
A) Customers in conversation marketing merely want to get information about companies and products and do not offer feedback.
B) Traditional marketing is bidirectional, while conversation marketing is unidirectional-it flows from the consumers to the company.
C) In conversation marketing, customers participate interactively in the marketing process.
D) Product promotion can be done in a more direct and obvious manner as opposed to the indirect, low-key approach that is adopted in traditional marketing.
Conversation Marketing
A marketing strategy focused on engaging with customers through conversations and interactions, using platforms such as social media, messaging apps, and chatbots.
Traditional Marketing
Marketing strategies that use traditional channels such as print ads, billboards, television, and radio broadcasting.
- Learn the significance of conversation marketing vs traditional marketing.
Verified Answer
KR
Kauselliya RameshMay 13, 2024
Final Answer :
C
Explanation :
In conversation marketing, customers participate interactively in the marketing process by providing feedback, asking questions, and engaging with the company through social media and other channels. This is different from traditional marketing, which is often one-way communication from the company to the customer.
Learning Objectives
- Learn the significance of conversation marketing vs traditional marketing.
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