How visually inviting and readability is often the first thing the reader notices about the proposal.

Visually Inviting

An attribute of design or presentation that is appealing to the sight, encouraging closer inspection or engagement from the audience.

Readability

The ease with which text can be read and understood by the target audience, influenced by factors like sentence structure, vocabulary, and layout.

Proposal

A formal written offer or plan submitted for consideration or decision by others, often detailing a project or business idea.