HubSpot has hired you on to be a community manager and content strategist for them over the summer. They are interested in promoting their Teacher's Lounge series, interviews with professionals in education. They have podcasts, but are looking for other pieces of content to create and repurpose for this series. Outline the suggestions you would propose to them in using owned and shared media specifically.

As the community manager and content strategist for HubSpot's Teacher's Lounge series, I would propose the following suggestions for using owned and shared media to promote the series:

1. Blog Posts: Create blog posts that highlight key takeaways from the podcast interviews with professionals in education. These blog posts can be repurposed from the podcast content and shared on HubSpot's blog as well as on social media platforms.

2. Infographics: Develop visually appealing infographics that summarize the main points discussed in the podcast interviews. These infographics can be shared on social media platforms and included in email newsletters to engage the audience and drive traffic to the podcast episodes.

3. Webinars: Host live webinars featuring guest speakers from the education industry to discuss relevant topics and trends. These webinars can be promoted through email marketing and social media to attract a wider audience and provide additional value to the Teacher's Lounge series.

4. Case Studies: Create case studies that showcase real-life examples of successful strategies and initiatives implemented by educators. These case studies can be shared on HubSpot's website and social media channels to provide valuable insights and inspiration to the audience.

5. Guest Blogging: Collaborate with influential educators and industry experts to contribute guest blog posts related to the topics discussed in the podcast interviews. These guest blog posts can be shared on HubSpot's blog and promoted through social media to expand the reach of the Teacher's Lounge series.

By implementing these suggestions, HubSpot can effectively leverage owned and shared media to promote the Teacher's Lounge series and establish itself as a valuable resource for professionals in the education industry.