Asked by Shayal Shiwani on Jun 30, 2024
Verified
Humana has an employee advocacy program that showcases the work their employees are doing. They have control over what content is distributed out and are able to host the content on their designated sites and platforms. This is an example of ______.
A) paid media
B) owned media
C) earned media
D) shared media
Owned Media
Content and the platform you control as a brand, organization, or person.
Employee Advocacy
The promotion of an organization by its employees, who share their support for the company's brand, product, or services on social media.
- Become familiar with the parts of the PESO model and how they are applied across multiple marketing strategies.
Verified Answer
LR
Larissa RamdialJul 01, 2024
Final Answer :
B
Explanation :
Owned media refers to any web property that you can control and is unique to your brand. Since Humana controls the content and the platforms on which it is distributed, this is an example of owned media.
Learning Objectives
- Become familiar with the parts of the PESO model and how they are applied across multiple marketing strategies.
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