Asked by Cameron Simmons-Willis on Apr 27, 2024
Verified
If a B2B customer is satisfied with an existing supplier, it will probably engage in a(n) ________ to purchase additional quantities of the item.
A) new buy
B) modified rebuy
C) adapted buy
D) straight rebuy
E) generic buy
Straight Rebuy
The routine repurchase of a product or service without modification from the same supplier.
Existing Supplier
A supplier with whom a company has an ongoing relationship for the provision of goods or services.
- Expound on the concept of straight rebuy and its pertinence to sales strategy creation.
Verified Answer
ZK
Zybrea KnightMay 02, 2024
Final Answer :
D
Explanation :
A straight rebuy occurs when a customer is satisfied with an existing supplier and engages in a routine purchasing behavior to reorder the same product without any modifications to the original purchase.
Learning Objectives
- Expound on the concept of straight rebuy and its pertinence to sales strategy creation.