Asked by Godwin Grimes on Jun 25, 2024
Verified
If a company develops an advertising campaign exclusively for a segment of consumers with a certain income and education,which of the following segmentation variables is the company using?
A) Behavioristic
B) Demographic
C) Psychographic
D) Geographic
E) Ethnographic
Psychographic
Psychographic refers to the method of segmenting markets on the basis of the personality, values, opinions, attitudes, interests, and lifestyles of consumers.
- Gain an understanding of how market segmentation operates and its importance in the strategic targeting of specific consumer demographics.
Verified Answer
MJ
Michelle JezberaJun 27, 2024
Final Answer :
B
Explanation :
The company is using demographic segmentation, which involves dividing the market into segments based on variables such as age, gender, income, education, and family size. In this case, targeting consumers based on their income and education level falls under demographic segmentation.
Learning Objectives
- Gain an understanding of how market segmentation operates and its importance in the strategic targeting of specific consumer demographics.
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