Asked by Brittney Kersey on Jun 20, 2024
Verified
If a consumer considers using the simple additive decision rule, a drawback might be that some of the positive attributes of the chosen brand may not be very important.
Simple Additive Decision Rule
A decision-making process in which options are evaluated by summing up the merits or scores of their attributes, simplifying the choice among multiple alternatives.
- Decode the variances among consumer decision-making strategies.
Verified Answer
QP
Quân Ph?m MinhJun 24, 2024
Final Answer :
True
Explanation :
The simple additive decision rule involves adding up the positive attributes of each option, without necessarily weighting them by importance, which can lead to overvaluing less important attributes.
Learning Objectives
- Decode the variances among consumer decision-making strategies.
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